Tara Lanoway: I watch most of the young models develop into grown men. The lessons along the way shape their integrity and sprit. This is my favorite part of my job”

25 ago, 2012

Ed talks to Tara Lanoway, the former booker of Elmer Olsen Model Management – men´s board division. She is now in New York for a new challenge in her amazing career. Good luck Tara, the World of Models family wish you all the best in the Big Apple!

I’m from Winnipeg, Manitoba, the cold hard prairies of Canada where I spent most of my time with my horses.

I was working as a photographer for music magazines in London,England when a girlfriend of mine, Julie Skinner invited me to her agents house for dinner. And that’s how it all started. That night the two owners of the agency she was with offered me a job as an assistant. They had just opened a Next Models in London and needed someone to make coffee, laser copies and answer the phone.

Canada is known for being more of a Commercial market. We concentrate on developing our models internationally and then servicing companies like Holt Renfrew, Harry Rosen, Ogilvy, Simons, Aldo, The Bay, Mackage, Rudsak, Mac, Roots, Winners, Levis, etc


In and OUt in fashion trends nowadays

I was speaking with Paolo Roldan, a model who has also worked as a buyer and who I believe will be an art director one day. He simply has superb taste! We both agree it’s all about the 90′s. Paolo was saying a lot of the designers he’s been working with have been basing collections on street wear. Oversized
fits, prints and leather are key elements if you want to look the part for the upcoming season.

Different textures in fabrics are more subtle details that people can play with if they are not as bold about trying to pull off prints. Paolo is one of the coolest guys I know, he always has the confidence and the right attitude to match whatever he has on his back!

Worldwide economic crisis affected the fashion business?

I do a lot of international placement and when the economy is down I find the agencies are even more selective. They are very concious of how many models they have in town.

The key of the successs

I am sure all agents say you must have DRIVE. No one can give you this, it has to come from you. Some people just sparkle, they walk in and you can’t help but smile. This is the special magic agents look for.

When I ask models what is the worst part about their job, almost all of them say it can be lonely at times. I have friends who are ballerinas and figure skaters. It sounds like they feel the same way at times.

I watch most of the young models develop into grown men. The lessons along the way shape their integrity and sprit. This is my favorite part of my job.

Her tips for the aspiring models

If you’re looking to become a model, do your research and aim for the top. It surprised me once to hear from a possible model they didn’t think the agency. I was working for would take them, as we were known for being the best agency in Canada. They felt they would have a better chance for being signed on if they sent their images to smaller not as well know agencies.


The Upcoming projects

Well, as far as upcoming projects, I’m looking forward to starting a new position on the Men’s board at Wilhelmina in New York in the late summer/early fall!!!


Tara Lanoway